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Writer's pictureSteve Quenette

Investing in technology efficiency - why offsets can't save us

Updated: Aug 2, 2023

Innate Innovation’s mission is to help organisations unblock the pathways to innovation and unlock #sustainability value through digital technology.


Humankind adds another 33 billion tonnes of #carbon dioxide to the atmosphere annually by burning fossil fuels. A proactive #energytransition posture or “going green” can serve two purposes - drive consumption efficiencies leading to more significant operating margins in the short term, and improve the #socialconsciousness towards your brand in the longer term.


The question is ROI.


tree growing in coal - headline image to article
A tonne of fossil carbon isn’t the same as a tonne of new trees: why offsets can’t save us - theconversation.com

Is offsetting a sustainable decarbonisation option?

We have all heard of the inauthenticity in the carbon offset marketplace. But are a few bad apples enough to reconsider the offset, versus change towards sustainable technology?


We decided share another reason why we need to innovate and decarbonise the digital landscape. Here’s the summary of the A tonne of fossil carbon isn’t the same as a tonne of new trees: why offsets can’t save us article.

"Planting trees does not lock carbon away again deep underground" - necessary for maintaining a carbon/warming balance.
"Instead, the introduced fossil carbon remains part of the active carbon cycle" - because releasing that carbon into the atmosphere is (e.g.) a bushfire away.

What should we invest in to yield short- and long-term financial outcomes? Have we passed the inflection point where investment is necessary to be competitive? How do we measure and create a corporate (or product) environment that better guarantees an ROI target? And specifically in the #cloud, #HPC, #AI, #LLM and #data space? The space within which we excel!

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